Worldwide smartphone shipments suffered their worst quarterly drop on record over the holiday period, according to IDC, and Apple was not immune to the cooling consumer demand amid the global economic downturn.

The research firm estimates that Apple shipped 72.3 million iPhones in the December quarter, down year-on-year from 85 million units, representing a 14.9% drop in shipments compared to the same quarter a year ago.

Other major smartphone brands suffered similar double-digit setbacks.

Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q4 2022 (Preliminary results, shipments in millions of units)
Company 4Q22 Shipment Volumes* 4Q22 Market Share* 4Q21 Shipment Volumes 4Q21 Market Share Year-Over-Year Change*
1. Apple 72.3 24.1% 85.0 23.1% -14.9%
2. Samsung 58.2 19.4% 69.0 18.8% -15.6%
3. Xiaomi 33.2 11.0% 45.0 12.2% -26.3%
4. OPPO 25.3 8.4% 30.1 8.2% -15.9%
5. vivo 22.9 7.6% 28.3 7.7% -18.9%
Others 88.3 29.4% 110.2 30.0% -19.8%
Total 300.3 100.0% 367.6 100.0% -18.3%
Source: IDC Worldwide Quarterly Mobile Phone Tracker, January 25, 2023

Read the full IDC report at: https://www.idc.com/getdoc.jsp?containerId=prUS50146623

For more details, read the full story at MacRumors: https://www.macrumors.com/2023/01/26/iphone-shipments-down-2022-holiday-period/

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