Sharing your Netflix account? Streaming giant is stepping up crackdown

By Juli Clover, MacRumors

Netflix today said that it plans to roll out paid sharing “more broadly” in the first quarter of 2023, expanding a crackdown on Netflix accounts that are shared between multiple households.

In a Q4 shareholder letter explaining the changes [PDF], Netflix says that widespread account sharing undermines its ability to invest in and improve the service.

[Netflix says in the letter:

“Today’s widespread account sharing (100M+ households) undermines our long term ability to invest in and improve Netflix, as well as build
our business. While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly. So we’ve worked hard to build additional new features that improve the Netflix experience, including the ability for members to review which devices are using their account and to transfer a profile to a new account. As we roll out paid sharing, members in many
countries will also have the option to pay extra if they want to share Netflix with people they don’t live with. As is the case today, all members will be able to watch while traveling, whether on a TV or mobile device. “]

For more details, read the full story at: https://www.macrumors.com/2023/01/19/netflix-password-sharing-crackdown-q1-2023/