DURHAM — GTM Buddy, a Durham-based revenue enablement company, disclosed equity funding of $6.5 million in an SEC filing.

The company is seeking another $1.5 million for a total of $8 million.

GTM Buddy, which stands for “Go To Market” Buddy, was launched in 2020 by co-founders Sreedhar Peddineni and Sundar Vellaichamy. The company offers products to support sales through content, engagement, and analytics.

In May of this year, the company announced their new platform Ask Buddy, a generative AI tool to support “guided selling” designed to help reps close deals more quickly.

The company emerged from stealth mode in 2021 with a $2 million seed round led by Stellaris Venture Partners. The current round of funding has four investors so far.

Entrepreneurs, beware: Startup funding always comes with this catch