Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg‘s Mark Gurman.
In his latest “Power On” newsletter, Gurman said that despite Apple CEO Tim Cook‘s claim that Apple has been working on generative AI technology for years, Apple’s executives were “caught off guard” by the industry’s sudden interest in AI and have been anxiously “scrambling since late last year to make up for lost time.”