The company has landed more than $1 million from 17 investors, the filing notes.
Sift intends to raise $1.5 million.
Dating back to its founding, Sift has now raised more than $4 million in equity and another $4 million in debt.
The Sift mission
Here’s how Sift defines its mission:
“We founded Sift in 2015 around the idea that the set of apps each of us has installed on our smartphones is like a digital fingerprint of who we are and our interests.
“So we set out on a mission to collect this data for every smartphone user. Now with billions of unique profiles of smartphone users around the world, we leverage all of this data and advanced AI & machine learning algorithms to sift through 50 billion mobile ad requests daily in order to hypertarget app install ads for our clients.”