CHARLOTTE – Winston-Salem advertising agency The Variable has acquired Data Crunch, an applied AI and advanced analytics company headquartered in Raleigh. Data Crunch works with brands like Deloitte, American Express and USAA. The Variable clients include NAPA Auto Parts, P&G, Frigidaire, and Char-Broil.

For details, read the full story at Ad Age:

Winston-Salem ad agency The Variable acquires Raleigh analytics firm