MORRISVILLE – The Lenovo ThinkPhone built by Motorola, which Lenovo has owned for nearly a decade, is hitting markets this week. And it’s already drawn a very positive review from TechCrunch, a high-profile website with an international audience.

The first phone cobranded by the two companies was announced in January but only now is becoming available.

“Motorola’s first co-branded Lenovo phone is here, and it’s nice as heck,” says TechCrunch in a story written by Allison Johnson.

“It’s a very important business-y business phone, but the ThinkPhone’s tough build and intuitive software could have much broader appeal.”

Priced at $699, the ThinkPhone is to become available to the public – unlocked – at Motorola.com, Johnson says. For the first few days it’s limited to enterprise customers.

ThinkPhone “offering a suite of productivity features designed to work with ThinkPad laptops,” Johnson reports.

One feature the writer really likes: “[A] red key on the side of the phone in a nod to Lenovo’s classic keyboard nub. You can customize it to a degree: a double-press can be assigned one of the phone’s ThinkPad integration features, while a single-press can act as an app shortcut.

The initial announcement from Lenovo and Motorola said ThinkPhone is “engineered to bring businesses a smartphone experience with the same trusted quality and reliability present on every Lenovo Think-branded device.”

The unveiling also was tied to the 30th anniversary of the ThinkPad.

Recently, Lenovo dropped a phone developed for and marketed to gamers.