DURHAM – A Durham-based point-of-decision startup, Looma, has expanded its executive team.

The startup company provides in-store interactive displays that showcase brand products to potential shoppers at the point a purchasing decision could be made.

And now the firm has added a former Instacart leader, Andrey Vinogradsky as senior vice president of retail operations.

Instacart alum Andrey Vinogradsky is Looma’s new Senior Vice President of Retail Operations. (Looma image)

“Having spent many years in a retail environment as both consumer and professional, it has always baffled me that no one has cracked offline media in a thoughtful way,” said Vinogradsky, in a statement.  “What Looma brings to the table is revolutionary, from its approach to content and shopper experience to the way it enables stores, category teams, and marketers to connect with consumers in meaningful ways.”

According to the company, Vinogradsky is one of multiple key employees that the firm added to its team in recent months.

The company is preparing for “a year of retail expansion,” it noted in a statement.

It already provides its services and has installed displays for alcoholic beverage programs at Harris Teeter and Lowes Foods in North Carolina, Schnuck Markets in the midwest, and the Texas-based grocer H-E-B.

And Vinogradsky will focus on “the considerable expansion of the company’s at-shelf network of screens, Loop™, as well as the company’s retail media integration strategy overall,” according to the statement.

The startup raised $1.1 million in 2020 and a seed round of $375,000 previously.

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