CHARLOTTE – The Charlotte-headquartered internet service provider Segra is rolling out a new fiber internet product that it calls Smart Wi-Fi.

According to the firm, which was purchased in 2021 by Cox Communications, the service is “a solution that transforms Wi-Fi networks into marketing, analytics and revenue-generating experiences.”

The company will sell the service to business clients under three different packages that it calls Analyze, Amplify, and Engage.

“Our Smart Wi-Fi solution takes Wi-Fi to the next level by enabling our customers to improve their onsite Wi-Fi experience and generate more revenue,” said CEO Kevin Hart in a statement.  “As businesses seek to personalize guest experiences, Smart Wi-Fi will help improve those interactions and the overall customer experience.”

The service targets businesses that operate venues.  According to the Segra website the “Smart Wi-Fi packages help businesses know more about who is visiting their venues through the collection of detailed guest data, allowing them to connect directly with their patrons through targeted messaging via SMS and email campaigns.”

NorthState now independent, following sale of parent company Segra to Cox Communications

Early results and feedback are promising, company says

The firm soft-launched their services, including an installation at the Greensboro Coliseum Complex in Greensboro, North Carolina, and two other organizations.

“In the first three months of running the Segra Smart Wi-Fi solution, we added almost 25,000 new customers to our database, allowing us to reach event ticketholders with critical, time sensitive updates to their upcoming events,” said Scott Johnson, deputy director of Greensboro Coliseum Complex in a statement.  “As we begin our busiest time of the year, we are well positioned to take full advantage of the guest engagement and sponsor value creation opportunities that this Smart Wi-Fi solution offers. This year, we expect to add exponentially to our database to better promote our events and associated activities.”

Hart joined the firm as the company’s chief executive in January 2022.

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