RALEIGH – Real Magic, the startup launched by Triangle serial entrepreneur Jesse Lipson, is rolling out a new sales team product and is fueling for more growth with $6 million in new capital. Lipson is backing his belief in product – called Coffee – by joining investors in the new round.
“As the Levitate product scaled, we realized that our sales team was wasting a lot of effort trying to find the right leads to call at the right time,” Lipson said in the news that was announced early Tuesday. “I looked for an existing solution that would take the guesswork out of prospecting and let our reps spend less time clicking around the CRM [customer relationship management] and more time engaging with prospects but didn’t find anything that was exactly what we needed. So, I decided we would build it ourselves on the Levitate API [application platform interface] platform.”
Levitate was Real Magic’s first product.
“With the launch of Coffee, Real Magic now offers a full suite of tools for both client engagement (Levitate) and prospect engagement (Coffee),” the startup said.
Coffee is No. 2.
“Born out of an internal need for more efficient sales prospecting, it promises to be a ground-breaking tool for sales teams across the country,” the company says..
The tool itself – which integrates with [HubSpot Marketing Hub] – is intelligent and intuitive, simplifying the prospecting process by automatically serving leads based on time zones and other key factors. With all the information reps need on one screen, it even serves follow-up and demo confirmation calls at the designated time. Built-in gamification, a real-time leaderboard, and customizable memes throughout make cold calling fun, engaging, and motivating for sales reps – differentiating Coffee even further from other prospecting tools.”
Co-leading the investment are Bull City Venture Partners, Tippet Venture Partners, and Lipson.
Startup Spotlight: Raleigh startup Levitate, led by Jesse Lipson, lands new partnership
