New trademark filings suggest that Apple is gearing up to soon launch its first AR/VR headset as it looks to secure several possible names and marketing terms for its upcoming headset, including “Reality Processor,” “Reality Pro,” and “Reality One.”

The filings, reported by Bloomberg, were filed in the United States, United Kingdon, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay and are listed under shell companies used by Apple in the past to trademark names. Apple regularly uses shell companies to trademark names as it allows the company to maintain secrecy over unannounced products, services, or software.Apple is planning to call the software that runs on its AR/VR headset “realityOS,” so “Reality One” could make sense for the name of its first AR/VR headset.

For more details, read the full story at MacRumors:

https://www.macrumors.com/2022/08/29/apple-ar-vr-headset-trademark-reality-one/