Report: Apple, former design chief part ways

By , MacRumors

Since former Apple design chief Jony Ive left Apple in 2019, he has continued to work for the company as a consultant through his LoveFrom design firm, but the partnership between Apple and Ive is now over, according to The New York Times.

Ive announced his departure from Apple in June 2019, with the goal of creating his own design firm. At the time, Ive said that Apple would be one of his primary clients, with Ive continuing to do design work. Since then, Ive has worked on the 24-inch iMac and other products, plus he has provided guidance on the Apple Car design.

When Ive left Apple, Apple signed a multiyear contract with him that was valued at more than $100 million. Under the terms, Apple was LoveFrom’s primary client, but the deal restricted Ive from working on projects that Apple felt were competitive.

Ive and Apple were set to renew the contract, but they decided not to extend it.

For more details, read the full story at MacRumors:

https://www.macrumors.com/2022/07/12/apple-ends-jony-ive-partnership/