RALEIGH – Virtue Labs, maker of products that utilize the proprietary hair-healing protein Alpha Keratin 60ku®, could raise as much as $12 million in additional equity funding, according to an SEC filing.

And the company has already closed $3,661,481 from three investors, according to the filing, made late last week.

The company last raised $28.6 million from 26 investors, closing the round in 2020.  Previously, the company had raised nearly $22.8 million in 2018.

Virtue Labs released a new product line in April 2021 that sought to combat female hair loss.  Later in 2021, the company’s founder and CEO Melisse Shaban, was named to the Forbes 50 over 50 list.

The company also received a boost from the actress Jennifer Garner in 2019.  Garner said in a statement in 2019 that she “was introduced to Virtue hair care products a couple of years ago by my long-time friend and hairstylist, Adir Abergel, who is the Creative Director of the brand.”

The company could not be reached for comment.

Raleigh startup given boost by Jennifer Garner combats female hair loss