RALEIGH – Green Places to Work is planting one tree for every “Tiny Climate Act” that is logged, from anywhere in the world, on the startup’s microsite focused on the individual actions that people are choosing to take this Earth Day.
But companies, including many in the Triangle, as well as those across the globe, are choosing to use the company’s platform to reduce their climate impact and offset their carbon emissions, as well, noted Alex Lassiter, the founder and CEO of the Raleigh-based startup.
And the company recently closed an additional tranche of funding, as noted in a recent amended SEC filing.
Already backed by local entrepreneurs and investors, including Todd Olson, the founder of Pendo, and serial entrepreneur Scot Wingo, the company provides a mechanism for small businesses of any size to combat a changing climate by taking actions to reduce impact.
“Part of the background of this, is that all of us have built businesses that have worked with small and mid-sized businesses,” Lassiter told WRAL TechWire last year. “We’re trying to come together, and use something that we’re pretty good at, which is working with small and mid-size businesses, to make a difference.”
With high-profile investor backing, Triangle startup helps small businesses fight climate change
The ‘Tiny Climate Act’ Challenge
According to the Green Places to Work microsite, a “Tiny Climate Act is a small act of kindness that you do for the planet.”
By logging the act on the microsite, users earn points. Users can also earn points by issuing tiny act challenges to others. “Whether it’s picking up litter, riding your bike, or composting your food scraps, we all have the potential to make a difference,” the website reads.
The current leader has completed 80 climate acts and issued 99 challenges.
According to Lassiter, the company will plant a tree for every tiny act completed. That results in the removal of 245 megatons of carbon dioxide from our atmosphere, as those trees mature, the company says.
