In my 20+ years as a leader, I’ve made about 20,000 mistakes, most of them based on poor communication. Early in my career, I didn’t understand the impact that my word choice could have on business outcomes. But if there is one job that can teach you quickly to care about language, it’s sales. On my journey to the CEO’s chair, I’ve learned this: the words you use reflect who you are, how you see the world, and who you want to be.