Hey startups, here’s why you should build your product like a Rube Goldberg machine

For startups, the prudent thing to do is build the most critical step first. In other words, start by building the step that provides the most value to the widest range of customers and is the hardest to pull off. This will give you a lot of information about how valid the idea is, how difficult the execution will be, and even how successful the revenue and margin equations will be. Let’s look at the creation process.