Apple’s aim is to offer up facts on the ecosystem the App Store has created and the content that developers are creating for it. The first part of the study focuses on the numerous ways that developers can reach consumers outside of the App Store, through non-iOS devices like other smartphones, PCs, and consoles and through other digital marketplaces.
[Above chart from Apple report is as published at MacRumors]
The second part of the study focuses on the growth of the App Store over time (there are now 1.8 million apps), 99.9 percent of which are third-party apps as the study is quick to point out that Apple has just 60 apps that are competing with third-party apps.
The final part of the study focuses on the breadth of third-party apps that are available as alternatives to Apple-created apps, and it points out that for many categories like social networks, food, travel planning, and dating services, third-party apps are the only option as Apple does not compete in these categories. It also points out that across most app types, Apple’s apps are “eclipsed in popularity and account for a relatively small share of usage.”
There’s much more to this story. Check out MacRumors’ complete report:
https://www.macrumors.com/2022/04/07/apple-app-store-third-party-app-study/
