CHARLOTTE – DrivenIQ, a company backed by Charlotte-based Capstone Technologies Group, Inc. (OTC: CATG), has acquired Visitor Data Inc. in what a press statement referred to as a “multi-million-dollar deal.”

The Maryland-based DrivenIQ now owns “more than 500 million 1st Party consumer records, proprietary advertising technology and geo-location targeting capabilities,” according to the statement.

That was the purpose of the acquisition, the statement noted, was “primarily for its double opted-in First-Party Data Pixel Technology, which matches mobile device IDs on any website with corresponding names, emails, phone numbers and street addresses.”

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No more cookies?

According to the statement from the company, the world is already moving toward a “cookieless future,” as some companies, including Google, have recently disabled cookie tracking.

“Our industry has strived to deliver relevant ads to consumers across the web, it has created a proliferation of individual user data across thousands of companies, typically gathered through third-party cookies,” reads a blog post published by Google on a company blog site last March.  “This has led to an erosion of trust: In fact, 72% of people feel that almost all of what they do online is being tracked by advertisers, technology firms or other companies, and 81% say that the potential risks they face because of data collection outweigh the benefits, according to a study by Pew Research Center.”

Google successfully filed for the dismissal of a cookie-related lawsuit in 2013, as reported by WRAL TechWire.

The technology of DrivenIQ does not rely on third-party cookies, said Albert Thompson, the company’s founder and CEO, in the statement.

“This acquisition is yet another example of our commitment to build the most robust 1:1 consumer data enhancement platform, where consumers and brands connect and share information directly with each other, while also building a way for all businesses to build and own their own data audiences,” said Thompson.

The publicly traded Capstone Technologies Group, Inc bought a minority interest in DrivenIQ last year, and financed the acquisition of Visitor Data Inc., according to the statement.

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