CARY – The Cary-based, private equity-backed software provider Dude Solutions will now be known by a new name: Brightly Software.

The company announced the rebrand earlier today, and a spokesperson for the company told WRAL TechWire that the name change and brand update will propel it forward.

According to a statement issued by the company, the firm has served more than 12,000 clients across the globe in its 20-year history.

“The future will run on intelligent assets that are as smart as the purpose-driven people who care for them,” said Kevin Kemmerer the CEO of Brightly, in a statement.  “Our new name connects our global employees and clients under one vision, uniting those who seek to improve our world’s infrastructure while lessening the environmental impact.”

Kemmerer became the company’s CEO in October 2020 following a stint as Interim CEO, WRAL TechWire previously reported.

The company will “power smarter assets and sustainable communities,” the spokesperson told WRAL TechWire.  That’s particularly important now, as capital pours into infrastructure projects following the passage of the so-called bipartisan infrastructure plan passed by the United States Congress.

Earlier this year, the company announced it had bought Energy Profiles Limited.

Dude Solutions in Cary makes another acquisition – a software provider focusing on ESG

A new vision

The statement notes that the new name and new brand also come with “a new vision that combines computerized maintenance management system (CMMS) and operations management.”

According to the statement, the company believes that efficient operations will enable more sustainable communities, and access to software that can assist in powering infrastructure assets will be in demand.

“Connected assets are growing, with IoT devices set to reach $50 billion by 2030,” the statement reads.  “Amidst this influx of connected devices and funding, asset performance is critical to every organization, making real-time data critical for survival not only in today’s world but to deliver a smarter and more sustainable future.”

Along with the new name, the company announced it has launched a new product, Smart Assets for Asset Essentials, which the statement describes as “a cloud-based IoT solution.”

Here’s how the company notes it will work: “The module uses IoT remote monitoring to predict equipment failures and seamlessly trigger work orders. This type of connectivity allows organizations to maximize equipment uptime, improve asset health and lengthen life cycle, all while eliminating unnecessary costs and increasing profitability.”

The company laid off some 20% of its workforce in April 2020, and is currently hiring for 26 open positions in the United States according to its careers webpage.

Cary tech firm Dude Solutions lays off 20% of its workforce

What’s in a name?

According to the company’s statement, the new name, Brightly Software, intends to capture the personality and warmth of the company, along with symbolizing the relationships built in the company’s 20-year history.

“Brightly is an optimistic, dynamic and forward-looking name that reflects the essence of what the Company delivers, how it operates, and its impact on the industry,” the statement reads.  “Brightly also signifies the Company’s commitment to keeping the world’s assets running sustainably into the future.”

The company was acquired in 2019 by Clearlake Capital, who had previously invested in the company.

Fast-growing Cary tech firm Dude Solutions is sold; management team stays