CHARLOTTE – Publicly-traded LendingTree (Nasdaq: TREE) is changing its executive team in what the financial services company called in a statement a move to usher “in a new generation of leaders.”

That includes the hiring of Shiv Singh as the Charlotte-based company’s chief marketing and customer experience officer, and the promotion of other existing employees.  Less than a year ago, the company shifted its leadership team, as well.

Singh joins the firm following a role as senior vice president and general manager at The Expedia Group, and has held leadership roles at Eargo, Visa, PepsiCo, and Razorfish.  A LinkedIn profile indicates Singh may be based in San Francisco.

“Shiv has first-hand experience in unlocking the scale and power of marketplace businesses at Expedia,” said Doug Lebda, founder, chairman and CEO of LendingTree in a statement.

The company’s president of the LendingTree marketplace, Neil Salvage, is leaving the company at the end of January, the company announced, and the firm will promote J.D. Moriarty to this role, as well as the role of chief operating officer.

Moriarty will oversee the sales, general management, business development, enterprise operations, customer service, and corporate development teams, the company announced in its statement.

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” I feel confident that Neil will be leaving the team in a position of strength,” said Lebda.  “I believe his departure will serve as a catalyst for change, giving the next generation of leaders an opportunity to build upon Neil’s success within LendingTree’s marketplace businesses and accelerate our growth trajectory.”

Following Salvage’s departure, J.D. Moriarty will become President of Marketplace and Chief Operating Officer of LendingTree.  In this role, he will oversee Sales, General Management, Business Development & Partnerships, Enterprise Operations, Corporate Development, as well as Customer Service teams.

“Ultimately, bringing these teams together under J.D.’s leadership will enable us to have greater operational alignment as we continue to execute on our strategy,” said Lebda. “I could not have asked for a more skilled COO to lead the centralization of these teams and I have full confidence these business units will thrive under J.D.’s direction.”

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The company will also expand the role of  Jorge de Castro, who will now be senior vice president of My LendingTree and partnerships.

The firm will also combine the existing product team with the technology organization, which will be led by LendingTree CTO Scott Totman, the company announced.  Doing so will centralize the department, said Lebda.  “Will enable LendingTree to move closer to our goal of being a digital, customer-first Fintech organization.”