RESEARCH TRIANGLE PARK – Last week WRAL TechWire launched LimeLight, a feature designed to bring more attention to companies and individuals across the North Carolina entrepreneurial ecosystem. In a Q&A, James Amato, who leads Strategic Business Development for WRAL Digital Solutions, talks about the new project in this followup story.

How can individuals participate?

Anyone can give a shout out to an individual or a team by going to Tell us why you’re submitting that person or group of people – what they accomplished or how they impacted our statewide community and we’ll shine a light on the great work they’re doing.

How about companies?

LimeLight is a great way to highlight and promote your company’s news, awards, announcements, and press releases. Simply visit and share your exciting news with our statewide audience.

What advantages does TechWire provide to participants in this feature – how can TechWire help get the word out about people, companies and other news?

WRAL TechWire has reached over 3 million users in the last year adding tremendous value to those featured on LimeLight to gain the exposure they deserve. LimeLight profiles are easily shared on social and can contain links to social media handles. Further, visitors don’t need a subscription to view and can freely share listings without the fear of them being hidden behind a dreaded paywall.

Why partner with Orthus Health? 

Orthus Health is an innovative company with whom we share a common purpose of leveraging data and analytical science to serve the common good. The ability to bring LimeLight to life with Chris Caramanico, Wes Galbo, and Olivia Easly reinforced our beliefs in the importance of employee health and wellness and motivated us to consider the role that LimeLight could play in contributing to the positive well-being and possibly mental health of our audience. 

Why is Orthus Health supporting this new program?

“Orthus Health is thrilled to partner with WRAL TechWire to launch LimeLight. As North Carolina’s homegrown wellness solution, community pride and recognition have always been an integral part of our company mission. We are passionate about introducing a platform that allows North Carolina employees and businesses to celebrate the achievements in our great state. In a time where there is so much confusion and uncertainty in our world, Orthus Health is grateful to provide a space for individuals to spread positivity and praise with WRAL TechWire LimeLight,” says Olivia Easly, Director of Marketing, Orthus Health

Introducing LimeLight – a new feature celebrating accomplishments across NC