CHAPEL HILL – A Chapel Hill-based wealth management technology firm has raised more than $5 million in equity and debt.
ETON Solutions, which develops software for family investment advisors, raised the funds from 16 investors, according to the recent SEC filing.
The filing didn’t disclose how the firm plans to use the proceeds.
Back in early 2018, the firm raised almost $4 million – $2.95 million in debt and $970,000 in equity.
Founded in 2012 by Robert Mallernee, the firm targets family office or private wealth management advisory firm that serve ultra-high, net-worth investors.
Offering an “end-to-end” business process management solution, its product includes a full suite of CRM, data aggregation, investment reporting, general ledger, and transaction processing with integrated reconciliation and verification.
“The solution is delivered through a SaaS expert system maintained in a world-class data center utilizing bank level security protocols,” according to its website.
Prior to co-founding Eton Advisors, Mallernee served as head of the UBS Multi-Family Office Group.
