CHAPEL HILL —, a company that tackles the market of measuring and monitoring in-ground environmental data, has raised $350,000, according to a filing Thursday with the Securities and Exchange Commission.

The $350,000 was raised in equity and raised from a single investor.

The total offering amount is $500,000, and the total remaining to be sold is $150,000.

The company got its start in 2016. It is led by Chief Executive Officer Tom Rump and Mike Prorock, the chief technology officer and founder. Rump is also the founder and principal of Moore Park Advisors, and prior to, Prorock was the director of the Emerging Technologies Bardess Group. combines real-time environmental measurements with advanced analytics and relevant external data. can enables growers to accurately water, fertilize and seed.

“The analytics platform analyzes the data, combines it with other sources of information such as soil and plant databases, satellite imagery and weather forecasts to make concise recommendations back to you. Or if desired, it can automate processes such as irrigation. Additionally, works with all sorts of sensor data, and can leverage your existing data to help enable smarter decisions, savings in labor, water, and raw materials,” the company says.

The company provides real-time status to improve soil moisture, temperature and light. Currently it is focused on golf and turf, smart agriculture, and small farms and gardens. Future possibilities for the company include mining and vineyard management. was selected to present at the CED Tech Venture Conference in September 2017.

Companies relying on a Reg D exemption do not have to register their offering of securities with the SEC, but they must file what’s known as a Form D electronically with the SEC after they first sell their securities.

This story is from the North Carolina Business News Wire, a service of UNC-Chapel Hill’s School of Media and Journalism