Raleigh startup MobiCompete is turning smartphones into game controllers, part of its strategy to create more effective mobile marketing platforms.

“Brand sponsors spend billions at live events, media channels and entertainment merchants to engage with customers with difficulty engaging them in real time, activating them to take action and minimal analytics to measure effectiveness of money spent. This is a universal issue across brands no matter the venue or channel,” says CEO Chris Angel.

“We are utilizing a unique method of contests and games using the ubiquitous smartphone to solve this problem that greatly exceeds their minimal expectations and returns today. The market for this application is international in scope across multiple verticals.”

The company will be making its business case to potential investors at the CED Tech Venture Conference in Raleigh on Sept. 19-20.

This profile is one in a series written, edited and published by WRAL TechWire in partnership with the CED.

Profile: MobiCompete

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  • Website: http://www.mobicompete.com
  • Email contact: chris.angel@mobicompete.com
  • Address: 119 North Boylan Avenue, Suite C, Raleigh, NC 27603
  • CEO: Chris Angel
  • How many employees? 4
  • Link to CED Tech Venture Company Profile: https://cednc.org/company-profile/mobicompete

​The Q&A:

  • What is the focus of your business?

mobiCompete is a mobile competition platform using contests and games in a unique way for brands to engage with their users beyond just eye/ear impressions. mobiCompete actively engages with the audience at live events, media channels and entertainment merchants and is a mobile marketing platform for brands that delivers real intelligence on the users.

  • What is the top pain point/business application you are seeking to address?

ENGAGEMENT- Increase experience through Contests / Games for venues, media channels and brands in real time

ACTIVATE- Rewards to incentivize behavior of users for brands to increase revenue and sponsorship value

ANALYZE- Gain measurements and analytics on users for creators of contests

  • What makes it unique?

mobiCompete will connect users’ smartphones as a game controller for inputting choices in contests shown on main monitors or media channels in real time. We turn the audience into active participants as opposed to merely watching the contests or action at live events, media channels, or entertainment merchants.

  • Why should investors be interested in your firm?

Brand sponsors spend billions at live events, media channels and entertainment merchants to engage with customers with difficulty engaging them in real time, activating them to take action and minimal analytics to measure effectiveness of money spent. This is a universal issue across brands no matter the venue or channel.

We are utilizing a unique method of contests and games using the ubiquitous smartphone to solve this problem that greatly exceeds their minimal expectations and returns today. The market for this application is international in scope across multiple verticals.

  • How are you financed at this point?

Local investor for $100,000