Zift Solutions and Relayware have wrapped up their merger, forming a larger scale and broader technology offering for enterprise channel management. Gordon Rapkin talks about the new company as it “begins “moving past the merger.”

“Bringing Relayware and Zift together is truly a merger of talent, processes, channel expertise and complementary technology.” Rapkin wrote in a blog post.

“It is critically important that we have great technology, but the winner in the channel technology market will deliver way more than just great tech. We need to go beyond being a technology vendor, and become a trusted business partner for our clients.”

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Zift delivers Enterprise Channel Management via Channel as a Service (CHaaS), which encompasses, aligns and integrates everything B2B organizations working through indirect channels need to build and grow more profitable channel partner programs.

“Through CHaaS, we not only help channel organizations and their partners generate more revenue, we deliver partner performance management analytics, so that channel leaders can see, track and measure everything happening within their extended channel ecosystem,” Rapkin wrote.

“Moreover, we take a data-centric view of success, which means more visibility, fewer data siloes, and more comprehensive data and insight to accurately map the overall efficacy and return of your channel spend.”

The companies announced the merger last month.

Zift CEO Ken Romley is the president of the combined firm. He is based in Cary.

Rapkin is based in New Jersey.

The deal came about after Romley contacted Rapkin who had taken over as CEO of Relayware in July 2016/.

The idea was”to merge the companies. After much discussion and careful evaluation of market demands and customer desires, the two companies decided to merge,” an executive told WRAL TechWire.