As WRAL TechWire has reported extensively over the past few months, IBM keeps adding to the capabilities of its Watson supercomputer services. Now, drug giant GSK is incorporating Watson interactive artificial intelligence into an advertising campaign for its cough and cold advertising.

GSk and IBM will announce the agreement this week as IBM’s World of Watson conference kicks off in Las Vegas this week.

ComputerWorld reported on the deal Monday, noting that GSK will begin using Watson Ads in November.

“Any time you get sick, it’s a very personal experience,” Jason Andree, senior brand manager of the Cough and Cold division of GlaxoSmithKline North America, told CW’s Sharon Gaudin. “Watson provides a very personalized experience…. If you’re sick, through Watson, you can ask a question and it will provide a personalized response.”

The Watson link will be incorporated into GSK’s online advertising.

(Note: See links with this post that include WRAL TechWire coverage of Watson’s growing reach, from helping create a movie trailer to financial series, and a growing presence in health.)

“Any time you get sick, it’s a very personal experience,” Andree told Computerworld. “Watson provides a very personalized experience…. If you’re sick, through Watson, you can ask a question and it will provide a personalized response.”

The Watson conference runs through Thursday.

Read the full story at:

http://www.computerworld.com/article/3133968/artificial-intelligence/with-ibm-watson-pharmaceutical-industry-tackles-sniffle-and-cough-questions.html