CED Tech Venture profile: Improved Patient Outcomes, aiming for better health through behavioral science and technology

Using technology in combination with behavioral science licensed from Duke University, Raleigh startup Improved Patient Outcomes says it has developed solutions to combat non-adherence to medication by patients.

Take your meds, improve your health – that’s part of the message the startup will present at the CED Tech Venture conference.

For a quick overview, see a newly published overview video at YouTube: https://www.youtube.com/watch?v=YBljY_XzKQU

Here’s a Q&A about Improved Patient Outcomes, presented as part of a partnership between the CED and WRAL TechWire.

What is the focus of your business?

Improving Patient Outcomes and lowering healthcare costs by marrying behavioral science and technology.

What is the top pain point/business application you are seeking to address?

We increase patient adherence to medication by 25% or more. Medication non-adherence is a $ 300 billion problem annually.

What makes it unique?

We use mobile apps, web, email, sms, phone, pharmacist and other forms of patient engagement combined with 20 years of behavioral research to change patient behavior.

Why should investors be interested in your firm?

Our behavioral science is part of an exclusive license from Duke University School of Medicine developed with over $80mm in funding and proven to work in over 70 programs with 20,000+ patients. Relative risk is low and management is well-versed in lifecycle of startup to growth stage and beyond.

Business facts: