The U.S. Army is now encouraging recruits to be all that they can be through holograms.

PRSONAS, the Durham startup focusing on self-service holograms, is helping the U.S. Army recruit new soldiers with four recently launched holograms as part of a program called “The Army Experience.”

CEO David Rose says the Army signed a contract with PRSONAS to develop the holograms, but he says he “not at liberty to disclose the amount they paid.”

The Army is using four personal testimonies as displayed through the holograms, according to Rose.

“Recruits want to hear about real peoples’ experiences,” Rose explained in a blog post.

“Testimonials are thus incredibly powerful tools for recruiting. With the help of PRSONAS recruiting holograms, the US Army is now taking these life-changing stories to the next level.”

Noting that the Army’s target audience is people ages 17 to 25,”brief videos are an essential recruiting tool,” Rose added.

The four featured testimonials:

  • A bilingual Staff Sergeant who emphasizes education, advancement, leadership, opportunity and camaraderie.
  • An Army officer who discusses responsibility, the pressures of command and the powerful skill of decision making.
  • A medical professional who talks about world-class training, care and making a difference in other lives.
  • An Army surgeon who addresses educational costs, experience, challenges and finely-honed skills.

Rose tells WRAL TechWire the project came to PRSONAS “from an experiential marketing agency referral.”