Once Dell’s $59 billion merger with EMC is complete, the new company will be known as Dell Technologies, Chair and CEO Michael Dell announced at the EMC World trade show in Las Vegas on Monday.

“Dell Technologies will create more value for customers and partners than any other technology solutions provider today,” Dell said. “We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes”

The name change will be evident in the Triangle area where EMC operates manufacturing and R&D facilities.

The deal is expected to close later this year.

Dell the company is privately held.

“As far as family names go, I’m kind of attached to Dell,” Dell said.

Several brands will remain, however, including EMC Information Infrastructure, VMware and Virtustream, according to media reports.

The combined enterprise business will be known as Dell EMC.

Michael Dell said the combined companies would provide the “essential technology infrastructure for the next industrial revolution.”

Noting the company’s private status, Michael Dell pointed out: “We can invest for the long term, no 90-day shot clock.”

Fortune magazine got a preview of Dell’s speech and first reported the name change.

“Both stand for something very special to our team members. And our combination is absolutely about bringing together the very best of us both. We are so proud of what we’re creating for you, and we want our entire ecosystem to feel that same pride, belonging and excitement… Together, we are Dell Technologies.”

The full announcement follows:


Dell and EMC Unveil “Dell Technologies” As Future Brand for Family of Businesses

Dell Inc. and EMC Corp. (NYSE: EMC) today revealed that upon the close of their pending transaction, the combined family of businesses will be called Dell Technologies. Dell Technologies will include the brands, companies and capabilities reflected across the current Dell and EMC portfolios.

Dell Chairman and CEO Michael Dell made the announcement today during a keynote presentation at EMC World in Las Vegas. Mr. Dell said, “Our vision is a strategically aligned family of businesses that brings together customers’ entire infrastructure, from hardware to software to services, from the edge to the core to the cloud.”

Dell Technologies will comprise the combined enterprise infrastructure businesses of Dell and EMC, the PC business and affiliated businesses including VMware, SecureWorks, Pivotal, Virtustream and RSA.

“Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes,” said Mr. Dell.

Mr. Dell also noted that Dell and EMC share similar cultural and intellectual skill sets, complementary product lines, and a focus on driving the best customer and partner outcomes.

  • Sub-Brands

“Dell EMC” will be the name and sub-brand for the company’s enterprise business. This includes products and solutions sold directly and through the channel to business and institutional customers.

“Dell” will be the name and sub-brand for the company’s client solutions for Consumers, business and institutional customers.

The Dell-EMC integration team is currently working on the visual identity for the new company and its sub-brands. That visual identity will be revealed when the transaction closes.

As announced on Oct. 12, 2015, the combination of Dell and EMC will create the world’s largest privately controlled, integrated technology company. The company will be a leader in the extremely attractive high-growth areas of the $2 trillion information technology market with complementary product portfolios, sales teams and R&D investment strategies.

The transaction remains on schedule under its original timetable and terms. The transaction remains subject to approval by EMC’s shareholders, regulatory clearance in certain other jurisdictions and other customary closing conditions.


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