Editor’s note: A new report from Technology Business Research shows just how deep the Internet of Things is penetrating the world of big data and business intelligence software.

HAMPTON, N.H. – 45% of BI software customers plan to purchase IoT analytics in the next two years. 

According to Technology Business Research Inc.’s (TBR) Internet of Things Analytics Customer Research report, part of the Business Intelligence Customer Research Topical Reports series, 31% of business intelligence (BI) software customers use analytics capabilities for Internet of Things (IoT) devices and 45% plan to purchase their first IoT analytics solution in the next two years.

“TBR surveyed BI users to see how they leverage analytics software in concert with IoT devices,” said TBR Software Analyst Andrew Smith. “We found high adoption rates and unique expectations across new and existing customers. Our report identifies leading software and services vendors and the unique strategies they employ to win.”

Most customers look first to their BI solutions providers to add IoT analytics, and their purchase decisions are heavily influenced by whether the solutions are tailored to their infrastructure and industry vertical. High expectations for business value from IoT analytics investments drive demand for a professional services partner to help choose, integrate and manage IoT analytics solutions.

“Customers have varying buying needs depending on their IoT adoption stage and role within the organization,” said TBR Professional Services Analyst Jennifer Hamel. “Vendors with a combination of technical and domain expertise and the ability to discuss IoT in the context of broader BI and analytics initiatives will be best positioned to attract new buyers.”

TBR’s Internet of Things Analytics Customer Research report analyzes TBR BI customer research survey data on software and professional services to highlight the impact and influence rising IoT adoption will have on buyers’ purchase decisions around BI and analytics solutions.

The study examines how organizations across the globe make purchasing decisions around IoT analytics, affecting software and professional services consideration processes and deployments.

For additional information about this research, contact: heather.waters@tbri.com.

About TBR

Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, and telecom vendors and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to address client-specific issues further or information needs on an inquiry or proprietary consulting basis.