Lenovo and its Motorola brand are holding back nothing at the big IFA Consumer Electronics Show in Berlin this week. New products and devices number nearly 40, from a smartphone with dual selfie capability to new smartwatches from Motorola and Lenovo’s first “phablet.”

The smartwatches include a women’s collection.

The latest products followed the unveiling of a new tablet that some media called the “Surface Killer” on Tuesday.

The Berlin show is giving Lenovo, which operates its global executive headquarters in Morrisville, a chance to put emphasis on products, not recent organizational changes, financial challenges and layoffs.

But the products weren’t met with universal acclaim. News site The Verge, for example, calls Lenovo’s new smartphones “wierd.” (Read the details at: http://www.theverge.com/2015/9/2/9246857/lenovo-smartphones-phab-vibe)

Here’s a glance at some of the products:

Moto 360, Moto 360 Sport, women’s collection smartwatches

Motorola, which was bought by Lenovo last year, is offering two new Moto 360 smartwatches, including a “Sport” mode

The new Moto 360 and Moto 360 Sport plus the women’s collection can be customized to some extent through Motorola Maker service.

Prices start around $300.

“The new Moto 360 Collection offers nearly 300 design possibilities via Moto Maker to suit personal styles. Choose from materials like genuine Horween leather or stainless steel and easily swap out the bands for a personalized look. The Collection also offers two different case sizes, including the classic 46mm or the new 42mm. Powered by Android Wear, Moto 360 is WiFi-enabled, keeping users connected to everything that matters most. Moto Body, Motorola’s health and wellness app, also helps users maintain a healthier lifestyle, and Android Wear apps from Google Play let them experience some of their favorite apps on the wrist,” Lenovo declares.

Lenovo says the 360 offers:

  • refined case design with extended lugs for improved fit
  • new women’s line designed by women, for women
  • new Moto 360 Sport for fitness enthusiasts with GPS and incredibly accurate heart rate sensors along with an AnyLight Display so it can be read in bright sunlight
  • more battery life than the first generation

Dual selfie smartphone

So what’s a dual selfie smartphone? it includes two front-facing cameras.

It’s the Vibe S1.

Unfortunately, Lenovo smartphones aren’t available in the U.S. That’s Motorola territory.

“Lenovo created its most powerful VIBE P1 smartphone for consumers who never stop to plug in and are constantly connected to life. The technology trio – a massive 5000mAh battery, OneKey Power Saver and Rocket Charge – make the P1 a great choice for ultra-mobile, heavy performance users,” Lenovo says.

“Users can spend more time online too thanks to the P1’s WiFi Boost, giving 5G WiFi support for faster Internet surfing and stronger connections. The fully-spec’d P1 runs on a Qualcomm Snapdragon 64-bit Octa-Core processor, includes Near Field technology and has a fingerprint reader for convenient privacy. The smaller brother to the P1 – the 5-in P1m – integrates some of the fast battery charging features from the P1 with splash-proof nano-coating technology at an incredible value, starting at $159 USD. Lenovo’s third smartphone – the VIBE S1 – is for true shutterbugs: an 8 MP primary and a 2 MP front camera make it the world’s first dual selfie camera smartphone. This technology package lets users to mix and swap different photo backgrounds to create entirely new images or blur backgrounds.

The “phablet”

Lenovo’s big, new phablet features the capabilities of a tablet and a smartphone. They aren’t small. either.

Lenovo’s summary:

“Today, many consumers aren’t using their phone to make calls like they used to – instead, they’re browsing the Internet, checking social networks, listening to music and playing games. This trend blurs the distinction between phones and tablets and gives rise to Lenovo’s response to Phablets with the Lenovo PHAB Plus. PHAB Plus combines the best of both smartphones and tablets into one device, offering a solution between expensive smartphones and underwhelming small tablets. The 6.8-inch phablet fits the “sweet spot” with its best-in-class entertainment including a FHD screen and Dolby Atmos sound along with the all-day battery life, dual SIM and 4G LTE connectivity of a smartphone. Optimized for single-hand use, PHAB Plus users can choose among five simple ways with shortcuts to perform typical tasks more easily.”

More Yoga tablets

Lenovo also is beefing up its Yogas with soundbars, projectors and more.

“Since tablets are primarily consumption devices, Lenovo created the YOGA Tablet series for enhanced video watching and to give consumers a meaningful reason to upgrade from their old tablets. The YOGA Tablet series did not stand still – it laid claim to several “firsts,” with its multimode design and built-in projector,” Lenovo says.

“The YOGA TAB 3 Pro does it again – this time as the first 10-inch tablet with an onboard 70’ projector that rotates 180°. The YOGA TAB 3 Pro delivers an experience like no other tablet – one that’s different by design. It is the first-ever tablet equipped with Dolby Atmos, a powerful JBL sound bar to reproduce high-octane sound, 18 hours of battery life and a 10.1-inch QHD screen. Fused from real metal, aluminum and leather, the YOGA TAB 3 Pro exudes premium craftsmanship. Accompanying the YOGA TAB 3 Pro are the 8- and 10-inch YOGA TAB 3, featuring a 180° rotatable camera, up to 20 hours of battery life, LTE support and easy photo capture with hand gestures.”