High fares on Halloween caused grief for some riders – and public criticism for ride-sharing startup Uber. So the company is reminding potential riders about its “dynamic pricing” policy as a New Year’s eve surge in demand is expected.

Plus, there’s the possible taxi strike in the Triangle. (Read more at: http://www.wral.com/proposed-raleigh-taxi-strike-questioned/14317683/)

Read Uber’s warning, as published in a blog:

“This New Year’s Eve we expect to deliver more than 2 million rides in just 24 hours. We’re excited to be part of this celebratory night for so many people around the world, and proud of our role in ensuring safe, reliable rides during a time when impaired driving rates are at their highest.

“We expect this New Year’s Eve to be our busiest night ever.

“On busy nights with peak demand – like New Year’s Eve – we use surge pricing to get enough cars on the road and help ensure you always have a reliable ride.


The Best Time to Ride

On New Year’s Eve, everyone is looking for rides at exactly the same times. We expect the highest demand—and fares—between 12:30 and 2:30 AM. For the most affordable rides, request right when the ball drops at midnight or wait until later for prices to return to normal.

Always Notified In Advance

Don’t forget – you’ll always be notified in advance and asked to confirm any increased rates, and you can always estimate your fare before requesting. Here’s a video that explains what surge pricing looks like in the app.

Split Your Fare

You’re likely sharing the night with friends or family, so why not share the cost of your ride home too? Split the fare and no one gets left behind or stuck with the bill. PRO TIP: In New York, Paris & San Francisco, use UberPOOL and share your ride with another rider along the same route to save up to 50%.

(Read the full blog at: http://blog.uber.com/NYE2014)