Brooks Bell’s team of consultants are a secret weapon e-commerce retailers around the world use to test and optimize their websites to improve sales.

Growth is accelerating for the Raleigh consulting firm after 10 years in business, and so we sat down with founder and namesake Brooks Bell to explore the company’s humble beginnings during Bell’s undergraduate years at Duke University, the ups and downs since then, and the bright future ahead. You’ll especially want to hear Bell talk openly about her management mistakes, and how they’ve paved the way for the strong company culture that exists today.
Finally, she gives a peek into life married to another successful entrepreneur, Citrix Sharefile’s Jesse Lipson, and discusses the commitment they’ve made to support the Triangle startup community.
Check out our latest Founders Series interview with Brooks Bell of Brooks Bell: