Washington, D.C. is more than the country’s political capital.
It’s also the No. 1 city for athletics, according to a Raleigh Internet technology firm.
Based on its index study of consumer interests down to the zip code level, MaxPoint Interactive proclaimed Washington, D.C. as the nation’s sports and exercise hot spot in a survey released Thursday.
“After analyzing billions of offline and online data points, MaxPoint found that neighborhoods in the Washington, DC area have the highest concentration of people interested in athletics,” MaxPoint declared.
The company’s proprietary technology called Digital Zip is designed to enable advertisers and retailers to better target marketing and sales efforts.
Further dividing its data, MaxPoint declared the Potomac Hills neighborhood in McLean, Va., as having the highest index for sports team interest.
The Garfield Heights neighborhood in the District of Columbia indexed best for personal exercise.
“This information is extremely valuable to advertisers who offer products or services that appeal to either sports fans or exercise enthusiasts but not necessarily both groups,” MaxPoint said.
MaxPoint recently used the data to map what it calls “hyperlocal” digital advertising campaigns for clients.
The overall top 10 cities for sports interests:
1. Washington, DC
2. Binghamton, NY
3. Santa Barbara, CA
4. Minneapolis, MN
5. Gainesville, FL
6. Philadelphia, PA
7. Honolulu, HI
8. Madison, WI
9. St. Louis, MO
10. Denver, CO