Kip Frey, who last month shut down software startup EvoApp, is now on to his next venture and it looks like this one is for the dogs.

Canines, Inc. has raised $500,000 of a targeted $1 million in equity financing, according to securities filings. The filing lists Frey as an executive and a director of the new Durham company.

North Carolina corporation records show that Canines was just formed on Aug. 16.

Canines doesn’t yet have a a live web site but the company’s LinkedIn profile says the company is “dedicated to providing tools, information and education that aim to enrich the lives of dogs and their owners. Stay tuned for more information and news as we develop and launch our programs and services to the dog-owning community.”

Frey was most recently CEO of EvoApp, a Durham company that developed software that enabled businesses to analyze what was being said about them on social media. While that company drew investor and customer interest, it was outpaced by other software products.

Frey did not have to go far to fill out Canines’ management team.

Canines Chief Commercial Officer Christer Berg was chief sales officer at EvoApp. Canines CFO Jim Ford is also an EvoApp alum, having held the top financial post at that company.

Frey is a long-time Triangle entrepreneur and venture capitalist, having worked at Intersouth Partners before leaving to become CEO at Zenph Sound Innovations.