Lenovo, the world’s No. 2 PC manufacturer, is ramping up its global marketing efforts with a new sponsorship of the National Football League.
Lenovo, which operates its global executive headquarters in Morrisville, won’t disclose details of the deal until a press conference on Wednesday morning at PNC Arena, a spokesperson for the company says.
The press conference will begin at 9 a.m.
In the past, Lenovo has sponsored the Olympics Games in Beijing as well as Formula 1 racing and the National Basketball Association.
Lenovo finished the second quarter just .2 of a percentage point behind HP in the race to be the world’s No. 1 PC maker.
Its marketing, lineup of product offerings and global presence continues to grow even as most of the PC industry struggles with slowing sales.
Lenovo employs some 2,000 people across North Carolina.
[LENOVO ARCHIVE: Check out six years of Lenovo stories as reported in WRAL Tech Wire.]