The Skinny blog is written by Rick Smith, editor and co-founder of WRAL Tech Wire and business editor of

RESEARCH TRIANGLE PARK, N.C. – Matt Williamson and his team at startup Windsor Circle are on quite a roll.

The Durham-based e-commerce services firm is featured in the July issue of Entrepreneur magazine with Williamson appearing in a large photograph and the company profiled in a full-page article.

Windsor Circle’s business plan and management team raised $350,000 in less than 60 days to get started a year ago, added another $400,000 six months later and now is seeking to raise $3 million, the magazine reports.

In a note, Williamson tells Tech Wire says the new funding is “still in process.”

(The Skinny met and was very impressed with Williamson and the Windsor Circle plan a few months back.)

With comments from customers such as as included in the Entrepreneur magazine, Windsor Circle will probably land its funding.

“Using Windsor Circle opens your eyes to different behavior and different possibilities to leverage your marketing spend,” Artbeads founder Devin Kimura told the magazine. 

What’s the Windsor Circle secret sauce?

Entrepreneur explains it this way: “Windsor Circle … extracts customers’ shopping cart data and integrates it with e-mail marketing platforms such as ExactTarget, Constant Contact and VerticalResponse, allowing small shops to create targeted e-mail campaigns based on buying patterns and other trends. Call it the new era of big data writ small.”

The article left Williamson smiling. He calls the publicity “fun media news.”