SAS has landed another major client for its Intelligent Advertising for Publishers suite.
ITV, the largest commercial broadcaster in Great Britain, says it will use the SAS services to manage, forecast, serve, measure and optimize its online advertising for its ITV Player video on demand offering.
“We are delighted to be working with SAS for all of our on demand display and video advertising and are looking forward to working together to develop the adserver to deliver some of the best operational disciplines and insights from TV and online,” Simon Daglish, Group Commercial Sales Director for ITV, said in a statement.
The ITV service operates on ITV.com, Playstation, Apple iOS, Android and Freesat.
The deal is the latest win for SAS based on products developed after the acquisition of Raleigh-based aiMatch earlier this year. Other customers for the digital advertising solution including popular sharing site PhotoBucket and Live365.com, which is billed as the world’s largest Internet radio network.
SAS developed the advertising suite with the aim of helping clients maximize benefits of online advertising.
“Online video is undergoing huge growth and SAS’ multi-platform advertising approach helps ITV serve its users on any digital device on which ITV chooses to make its content available,” said Jeff Wood, senior director for SAS Intelligent Advertising who was CEO at aiMatch. “By utilizing just one system to deliver all its advertising on these devices ITV is able to optimize the delivery and performance of advertising campaigns with real efficiency.”
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