Eddie Bauer is the latest retailer to utilize ecommerce solutions from ChannelAdvisor.
The sportswear chain signs on to use ChannelAdvisor’s solutions for marketplace management and comparison shopping.
Financial terms were not disclosed.
ChannelAdvisor will work with Eddie Bauer to expand online shopping and price comparisons that it offers over Amazon.
“ChannelAdvisor provides a solid foundation to our digital marketing programs,” said Eddie Bauer Director of Digital Marketing Michael Saracino. “Consolidating all of our data feeds into its integrated system allows us to successfully participate in multiple programs with ease. ChannelAdvisor’s superior functionality continues to improve our online performance and ultimately ensures that we are able to provide a positive user experience to all of our customers.”
Other ChannelAdvisor clients include Dell, Victoria’s Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.
[CHANNELADVISOR ARCHIVE: Check out ChannelAdvisor stories as reported over the years in WRAL Tech Wire.]
