ChannelAdvisor is rolling out a series of events designed to help retailers capitalize on opportunities created through Google Shopping.

Titled “The Retailer’s Roadmap to Google Shopping Success,” the program will include blog posts and webinars from the Morrisville-based provider of ecommerce related services around the world.

“Google Shopping is going to create a substantial shift in the e-commerce ecosystem and will have the biggest impact on retailers since Google launched AdWords,” said ChannelAdvisor CEO Scot Wingo. “As information about Google Shopping unfolds, it’s crucial for retailers to know how the workings of this new advertising format will affect their businesses. Our goal with this program is to offer retailers high-level strategies for success and guidance through every step of the transition so they continue to see positive results from their Google advertisements.”

A number of webposts are already available.

The webinar series begins July 24.

July 24 – Understanding Google Shopping
July 31 – Effectively Managing Your Google Feed
August 7 – Optimizing Your Feed Content for Google Shopping
August 14 – Targets and Promotions
August 21 – Bidding and Negative Keywords
August 28 – Review and Looking Forward

The Retailer’s Roadmap to Google Shopping Success program will include regular updates on the CSE Strategies blog, announcing the latest news and information from the ChannelAdvisor community. Retailers can subscribe to this blog by visiting There are a number of current posts that retailers can review, including:

[CHANNELADVISOR ARCHIVE: Check out ChannelAdvisor stories as reported over the years in WRAL Tech Wire.]