Google is phasing out a service that allows millions of people to personalize its home page with applications such as weather updates and stock quotes.

The customization service, known as iGoogle, will be turned off in November 2013. The mobile version of iGoogle will be discontinued at the end of this month.

The change is one of a series Google publicized in a blog post titled “Spring cleaning in summer.”

Google Inc. (Nasdaq: GOOG) disclosed its plans this week. It’s being swept out as part of a periodic housecleaning that has seen Google scrap more than 30 products since co-founder Larry Page became CEO 15 months ago.

Page has been trying to sharpen Google’s focus on search, advertising, video, social networking and mobile devices.

The scheduled termination of iGoogle will come eight years after Google first offered the personalization tool. It had been seen as a way to encourage people to return to Google more frequently for information they are interested in. It also encouraged more people to create Google accounts, which made it easier for the company to identify their individual interests.

The changes, as published by Google:

  • “The Google Mini has been an important part of our Enterprise Search offering since it was first introduced in 2005. It’s had a good run, but beginning July 31 we’re discontinuing the product because its functionality can be better provided by products like Google Search Appliance, Google Site Search and Google Commerce Search. We will of course continue to provide technical support to Mini customers for the duration of their contracts, and will reach out to them shortly with more details.
  • “Google Talk Chatback allowed websites to embed a Google Talk widget so that they could engage with their visitors. It’s now outdated, so we’re turning off Chatback and encouraging websites to use the Meebo bar.
  • “Google Video stopped taking uploads in May 2009. Later this summer we’ll be moving the remaining hosted content to YouTube. Google Video users have until August 20 to migrate, delete or download their content. We’ll then move all remaining Google Video content to YouTube as private videos that users can access in the YouTube video manager. For more details, please see our post on the YouTube blog.
  • “On November 1, 2013, iGoogle will be retired. We originally launched iGoogle in 2005 before anyone could fully imagine the ways that today’s web and mobile apps would put personalized, real-time information at your fingertips. With modern apps that run on platforms like Chrome and Android, the need for iGoogle has eroded over time, so we’ll be winding it down. Users will have 16 months to adjust or export their data.
  • “We’ll soon be retiring our Symbian Search App to focus our efforts on our mobile web search experience. We encourage you to go to www.google.com and make it your homepage or bookmark it. Switching from the app to the web experience will enable users to make the most of the web-wide improvements we make for search all the time.”

The climate has changed since iGoogle started as an unbranded personal page in 2005.

These days, many people get weather and other information through applications they install on smartphones and tablet computers. People who use Google’s Chrome browser can also access a variety of apps with functions offered by iGoogle.

“The need for iGoogle has eroded over time,” Matt Eichner, Google’s general manager of global enterprise search, wrote in a Tuesday blog post.

Google said tens of millions of people used iGoogle within its first two years of existence, making it the company’s fastest-growing service in early 2007. The company hasn’t disclosed more recent figures.

Besides its customization service, Google also is preparing to jettison several other products, including a little-used online video service that the company started before it bought YouTube in 2006 for $1.76 billion.

Google stopped accepting new clips on Google Video in May 2009. Later this summer, Google Video’s remaining content will be transferred to YouTube. Google Video users will have until Aug. 20 to delete or transfer their clips to another location.