In the mood for action?
For love?
For laughs?
Yet you don’t want to channel surf all night, search through TV or cable listings or online catalogs .. so what”s the alternative?
Durham-based Digitalsmiths may have that choice for you.
The videotechnology firm on Wednesday added “Mood” to its product suite called Seamless Discovery.
“When consumers sit down to watch TV, they sometimes want to find content that matches their mood,” wrote Matthew Berry in a Digitalsmiths blog. “For example, if it’s Friday movie night, they might be in the mood for the newest action-packed flick. Or if they’ve recently gone through a breakup, they might want to watch a romantic comedy set during the 1960s featuring a strong female lead. Today we announced a new feature addition to our Seamless Discovery platform that accommodates this discovery behavior, giving consumers yet another way to easily identify relevant content.”
Viewers can make selections based on categories such as:
- Hilarious
- Madcap
- Offbeat
- Frenetic
- Cheeky
- Witty
Based on its proprietary means of analyzing digital data, Digitalsmiths can help users find entertainment based on their moods as well as themes, time periods, subjects and settings. The company also offers search capability based:
- Personalized search
- Personalized recommendations
- Personalized browsing
- Social popularity, which was added in March
“All consumers want it to be easier to find content, but different consumers prefer different discovery methods, and individual consumers may prefer one method to another depending on the viewing context,” said Matt Berry, Digitalsmiths chief technology officer and co-founder. “With the addition of mood-based recommendations, we have expanded the options that providers can offer to consumers for discovering video content.”
The mood-based recommendations are based on Digitalsmith’s capability to analyze data down to scene levels and time while using other data provider by its partner Tribune Media Service and other sources.
“When it comes to content discovery, one size does not fit all,” Berry pointed out in the blog. “All consumers want it to be easier to find content they’ll enjoy, but different consumers prefer different discovery methods, and individual consumers may prefer one method to another depending on the viewing context.
“For these reasons, it’s important to deliver a discovery experience that speaks to the varying ways that consumers want to be able to find content. Digitalsmiths Seamless Discovery is the first and only platform that addresses the full spectrum of consumers’ discovery preferences and needs, offering personalized search, recommendations and browsing, social popularity, and now, mood-based recommendations.”
