IBM (NYSE: IBM) has closed on its buyout of software maker Tealeaf Technology Inc., which it bought to boost its offerings of software that helps companies analyze customers’ shopping experiences.
The technology company did not announce how much it paid for Tealeaf.
Tealeaf’s software tracks what shoppers do and see on websites and mobile devices. Marketing and e-commerce executives can use its data to improve the design of websites and mobile applications.
IBM said the deal is part of its “smarter commerce” program, which provides software and services that help businesses analyze customer buying trends.
Tealeaf, founded in 1999, was an independent spin-off of business software maker SAP AG. It is based in San Francisco.
In other news:
- IBM analytics helps Arizona city save water
IBM is working with Desert Mountain, an Arizona golf and residential community, to reallocate and reduce water usage, save energy and cut operating costs through analytics software.
“Using IBM Intelligent Operations Center software for Smarter Cities with IBM Business Partner UgMO Technologies’ Wireless Soil Moisture Sensor Solution, site managers can now have in-depth access to a variety of key data ranging from turf conditions, soil moisture, volume and frequency of watering, fertilizer application, distribution costs and weather forecasts,” IBM says. “Accounting for all of these factors on an hourly or even daily basis can be a challenge for turf managers. The new solutions delivers real time data for managing irrigation systems, monitoring exact water supplies and allocating water with unprecedented speed and the potential to increase overall efficiency by 50 percent.”
- IBM joins patent protest
Activision-Blizzard and IBM have joined Microsoft in its patent infringement suit battle with Motorola with xBox 360 game console imports possible at stake, according to The Escapist.
IBM employs some 10,000 people across North Carolina.
[IBM ARCHIVE: Check out a decade of IBM stories as reported in WRAL Tech Wire.]
