Social media marketing startup Argyle Social is rolling out two new offerings that its chief executive officer believes will help customers improve their promotional programs.

“When it comes to enterprise marketing maturity, social media is light years behind other channels like email, search, and display. As a result, marketers operate in a dangerous blind spot – they don’t understand how their social media investments map to key business outputs,” says Eric Boggs.

“We believe that the cross-channel integration enabled by our new products will drive the next wave of social business innovation.”

The first new product is called Social Signals API.

“Argyle’s Social Signals API [application programming interface] maps activity data like social interactions, short URL clicks, shares and website conversions to individual contact records and social profiles,” he explains. “This powerful social data feed augments customer intelligence and enriches cross-channel marketing programs. Argyle pumps social data directly into the organization’s central nervous system: the CRM [customer relationship management.]”

According to Boggs, the API will enable “social business automation.”

There’s more. Argyle is targeting one of the hottest sales programs around – – and is the first to do so, Boggs says.

“Argyle’s integration maps social activity data directly into Salesforce Lead and Contact records and highlights the community manager’s role as a sales enabler and revenue accelerator,” Boggs explains.

“Argyle is the first social media management platform to launch a plug-and-play integration.”

The tool is the first built on the Social Signals technology.