IBM (NYSE: IBM) is acquiring Tealeaf Technology, a firm that provides real-time analysis of online commerce, as part of its “Smarter Commerce” strategy.

Financial terms were not disclosed.

Tealeaf, which is a venture capital-backed, privately held firm in San Francisco, provides analytics to customers of data from mobile as well as desktop PCs.

“Marketers must continuously deliver a better customer experience on both the Web and mobile devices to meet the expectations of today’s empowered consumers,” said Craig Hayman, General Manager of Industry Solutions at IBM. “With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real time across marketing, sales and service.”

IBM noted that chief marketing officers want a “seamless mobile experience” as well as online, making “automated insights” increasingly important. 

Tealeaf customers include Wells Fargo, Dell and Best Buy.

“Tealeaf’s patented technology can be deployed into a business’s current environment with no needed modifications so they begin capturing customer data and delivering optimal experiences immediately,” said Rebecca Ward, the chairman and chief executive officer at Tealeaf. “IBM Smarter Commerce is the perfect fit for Tealeaf and further establishes IBM as the leading partner for businesses looking to succeed in today’s fast evolving environment.”

As Bloomberg news reported, the buy is the latest in $3 billion worth of acquisitions as Big Blue puts more emphasis on software and services. 

In other news:

IBM is hosting its Impact 2012 show this week in Las Vegas with an emphasis on mobile computing and the “cloud.”

On Wednesday, Big Blue launched its “Mobile Foundation,” which is a portfolio of services focused on the mobile enterprise and builds on the technology acquired in its recent deal for Worklight.

eWeek has the details. Read here.

IBM employs some 10,000 people across North Carolina.

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