Editor’s note: This analysis was written by Christian Perry, John Spooner, Stuart Williams and Lindy Hanson at Technology Business Research.

HAMPTON, N.H. – Dell (Nasdaq: DELL) continues to pursue corporate goals by building business solutions for IT and the end user, evidenced by its profit expansion, customer testimonials, and the strong, targeted messages delivered by executives and customers at the 2012 Dell Annual Analyst Conference.

Viewing the world in terms of customer value associations rather than point products such as PCs, Dell is focused on solving customer pains, and proves that focus through testimonials. With services and solutions now accounting for 30% of Dell’s revenue, the company is on track to become the end-to-end solutions provider it strives to be with its spate of acquisitions and its recent launch of a software group.

Although Dell’s focus no longer falls on point products, technology remains a significant part of its transformation. With the need for simplicity and consolidation driving datacenter convergence, Dell is helping customers more easily deploy and manage servers, storage, and networking. Along similar lines, Dell’s consumer strategy targets business end users first, who fill both personal and professional roles from a technology perspective.

TBR believes Dell’s solutions strategy follows a tightly defined path designed to capitalize on the growing need for efficiency and converged products in mature companies as well as on growing IT optimism in emerging markets. Dell customers lined the conference stage to relay the results they’re achieving with Dell’s solutions, providing evidence that the company is delivering on the promise it made in 2011; at the 2011 Dell Annual Analyst Conference, the company highlighted the importance of being a solutions player and building for midmarket – and scaling up or down as necessary.

Dell is following through with that plan, as shown by the converged server/storage solutions showcased in the 2012 event as well as offerings such as the XPS 13 Ultrabook, which delivers a strong enterprise value proposition when combined with services such as Dell’s ProSupport.

The U.S. now accounts for less than half of Dell’s revenue, according to Chief Financial Officer and Senior Vice President Brian Gladden, while its revenue continues to increase at impressive rates in growth countries as well as in countries with down economies, such as those in EMEA. Dell also is aggressive on the M&A and R&D fronts, investing in intellectual solutions, building new solutions centers, and launching a new business architecture team that helps it stay in tune with the enterprise market. Efforts to greatly expand its engineering resources also reflect Dell’s desire to be at the forefront of IT trends that help customers solve their business problems.

We also see Dell continuing its dedication to the SMB market, particularly as an increased number of these organizations set up global footprints. Dell technologies initially aimed at SMB customers, such as KACE appliances, are scaling upward as larger enterprises look to escape the burdens of more extensive, complex platforms.