Lenovo, the world’s No. 2 PC manufacturer, is boosting its efforts to make more sales in the growing tablet space by opening its own “apps” store.

The company, which made a move into “cloud computing” two weeks ago with its own offering, is partnering with application marketplace MobiHand for the Lenovo App Shop.

Financial terms were not disclosed.

Lenovo is working with MobiHand to private label numerous MobiHand services to application developers as well as tablet users with Android 3.1 and later devices.

IdeaPad and ThinkPad tablets from Lenovo will be supported at the App Shop. Lenovo already offers several Android-based tablets.

Services include the vetting of apps for malware, publishing of apps, and remote enabling and disabling of apps.

Lenovo also is reported to be developing a tablet that will run on the new Windows operating system.

While Apple dominates the tablet space with its iPads, Lenovo and other PC makers are playing catch-up with numerous devices. Recent studies have shown that demand for tablets is soaring while that of PCs is growing but not at nearly the pace of tablets.

“With the influx of personal and mobile devices in the workplace, it’s critical for companies to manage the proprietary and third-party applications their employees are using,” said Mark Cohen, vice president for Ecosystem and Monetization at Lenovo. “We created an app shop designed specifically for the enterprise featuring LDAP [lightweight directory asset protocol for authentication] integration and cross Android platform support to facilitate IT management while giving users the apps they’re demanding to boost productivity.”

Product offerings include as described by Lenovo:

  • “Vetted Catalog – All apps on the Lenovo App Shop Catalog are malware/offensive content-free and tested to ensure they run well on Lenovo tablets.
  • “Custom Management – Via the App Shop Manager, companies can select and de-select apps from the App Shop catalog. Users also have access to the thousands of apps in the MobiHand Universal Android catalog. Only corporate approved apps are made available for purchase or download.
  • “Private Corporate App Publishing – Corporate customers can easily publish their apps to the end users via the App Shop Manager.
  • “Volume Purchase Pricing – The App Shop Manager provides access to the MobiHand marketplace with published volume pricing discounts.
  • “Enabling and Disabling Apps – MobiHand’s unique App Shop License wrapper allows companies to disable apps when required. IT managers can identify unapproved apps and can be alerted to users who have the apps installed for removal.”

The weblink for the Lenovo App Store was not operational when this blog was posted.

Its web address: http://www.lenovo.com/enterpriseapp

[LENOVO ARCHIVE: Check out years of Lenovo stories as reported in WRAL Tech Wire by clicking here.]