IBM (NYSE: IBM) is currently undergoing what a spokesperson told WRAL Tech Wire is a “rebalancing” this week that – so far – has cut more than 1,300 jobs. But the resource action, or layoffs, as IBM calls such things doesn’t affect its relationship with its business partners.

On Wednesday at Bib Blue’s annual PartnerWorld Leadership Conference in New Orleans, new IBM CEO Virginia “Ginni” Rometty had nothing but praise for the people who help bring business to the global behemoth.

In fact, IBM announced new rebates and more resources for its so-called channel partners.

“This was important for me to be here,” Rometty, who took over as CEO as IBM’s first female leader on Jan. 1.

“Our commitment is unwavering. I want you to know how much I value, personally, our partnerships. We work hard – very hard – to be unique to you because I know you have choices.”

Computer Reseller News reported that Rometty received enthusiastic applause from the crowd of some 1,000 people.

“What won’t change is our commitment to business partners,” Rometti said. “It will grow stronger. You are 20 percent of our revenue. You are 120,000-strong worldwide. I’m relentless about some of this. I’m relentless about us continuing to give you high-value leads, continuing to make it easier to do business [with us], continuing to give you integrated offerings, continuing to take you with us into the future. So number one, unequivocally, our commitment to business partners will only grow.”

See the related link with this post for the full CRN story.