Annual revenues for SAS jumped 12 percent in 2011 to a record $2.725 billion, the global software firm said Thursday.

While SAS is privately held, the company does disclose annual revenues every year.

Businesses seeking to monetize or cut costs or both by making better use of their data through SAS’ business intelligence, or analytics, products drove the growth, SAS said.

“Companies trust SAS® Business Analytics to solve their toughest problems, from increasing revenue through better pricing strategies to stopping fraud-related losses,” said SAS Chief Executive Officer and co-founder Jim Goodnight in a statement. “Every major industry has SAS success stories worth noting. We thrive on the challenges customers bring us. It’s why we exist. We take our role in their success seriously.”
SAS also expanded its work force to more than 6,000, or by 9.2 percent, last year.

The company continued its legacy of substantial investment in product research and development with 24 percent of revenues going to new or updated products.

Most of SAS revenues came from the Americas (46 percent) followed by Europe, Middle East and Africa (42 percent) and Asia Pacific (12 percent).

Revenues increased in all areas, SAS noted, with spending by firms to detect fraud tripling.

Revenue breakdown by category:

• Financial services, 40 percent
• Government, 15 percent
• Services, 13 percent
• Communications, 7 percent
• Life sciences, 6 percent
• Manufacturing, 5 percent
• Retail, 4 percent
• Healthcare 3 percent
• Energy and utilities, 3 percent
• Education, 3 percent

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