Editor’s note: David Finch is president and CEO of ATCOM Business Technology Solutions, a communication solutions provider and industry leader in business telecommunications headquartered in Research Triangle Park. 

RESEARCH TRIANGLE PARK, N.C. — Imagine having a highly qualified candidate for your position. The only catch is that he or she wants to work from home because the potential traffic and estimated cost for fuel spent on commuting to and from your office are deterrents and inconveniences.

A savvy employer will invest in today’s technology, allowing that candidate to meet those conditions. Such a move is a wise long-term investment for the environment as well as for your company’s continuing success.

Technological tools such as voice over Internet protocol (VoIP) that provide a  method of transporting people’s conversations and data in an environmentally friendly way have many advantages. They allow for highly expandable phone systems – there is no limit to what scale is needed for a company’s employees to use VoIP – as well as for reduced emissions by keeping travel by employees to a minimum.

These tools have the potential to significantly eliminate the impact of vehicle pollution while offering more flexibility to both employers and employees, all without disrupting the flow of work. Going green can definitely save you some green.

Consider these success stories:

  • An HVAC company that promotes its green services ironically was not fulfilling its mission internally. It employed a decentralized dispatch system for repair workers that was located in five parts of the state and over capacity, resulting in emissions added to the atmosphere as trucks idled or were delayed for rerouting. When VoIP implementation occurred, the dispatchers immediately became able to talk with and provide data for any repair worker across North Carolina at any time and location, a real savings of costs and vehicle emissions for all parties.
  • An auditing firm wanted to reduce time spent going back and forth from clients’ offices to its headquarters. Connecting remotely via VPN following a new system installation, the accountants received an immediate visual notices of incoming fax transmissions, emails and voice mail messages, allowing them to check facts and figures without adding their exhaust fumes by jumping among locations during workdays.
  • A Triangle-based entrepreneur had a mail order company featuring sailing products. Many qualified sales people who had passion for the business wanted to help him, yet they preferred to stay based in Florida, San Diego and other coastal locations. The solution was a call center that connected the entrepreneur to his staff via phone once each logged in for work. When he sold his company to people in Long Island, N.Y., the only transfer needed by the staff was to send the call center system to the new buyers for continued use. Imagine all the emissions saved instead of having everyone relocate, or if the call center was not in place and able to be transferred easily when the business was sold.

Companies increasingly want some form of mobility in communications that will in turn produce green savings for the organizations. Their business models will fail without having this technology in place. Their employees want and need to have all the tools at home rather than endure traffic and spew exhaust in the air for hours each week just to do their jobs.

Cracking the whip on your employees will not result in increased productivity as much as offering them technological advances that meets their lifestyles. Companies who want to expand successfully in the future must employ the latter strategy to succeed – for the good of the earth as well as for their bottom line.

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